The communication strategy

15.00 GBP

0.5 Hours Formal CPD

Use 3 Coins

Building the communication strategy for promoting your products and brands greatly contributes to your business success. Design more effective communication campaigns and strengthen the link between communication strategy and advertising.

Learning outcomes

  • Build the communication strategy for your products and brands
  • Create the copy strategy
  • Upcoming Dates

    Course information

    Communication campaigns are at the heart of marketing strategy so making sure that there is a strong connection between the two is essential for successful advertising.

    This course will teach you how to set your objectives, identify the target audience of the campaign and choose the appropriate vehicle for your campaign. Through a practical case study you will learn how to copy strategy as a link to the communication agency.

    Target audience

    • Managers and other non-marketing professionals.
    • Marketing specialists who want to review their basics.

    Course content

    This e-learning course contains the following:

    1. Target audience of the campaign.
    2. Setting the objectives.
    3. Message characteristics.
    4. Choosing the appropriate vehicle.
    5. Copy strategy as a link to the communication agency.

    Additional information

    Enrollment duration: 90 Days

    Languages: English French German Italian Portuguese Spanish

    Category: Business Management - Fundamentals

    Price: 15.00 GBP

    Member price: 15.00 GBP

    Course Type: E-Learning